The BIC solves two very big challenges for our customers and potential customers. First, it gives them a first person experience using our equipment to produce their specific products on a production scale. This helps them to answer not only if they want our equipment but also which models are best suited for each product. Secondly, the BIC offers them a production scale laboratory to run their latest innovative products, such as artisan, organic, gluten free, low fat, etc.
Furthermore, the BIC is a great place for collaboration between our onsite engineering staff and the bakery personnel. As they interface with the equipment under our guidance we get instantaneous feedback for ways to improve the system operation or simplify the interface so it’s more intuitive and easy to use.
To summarize the primary customer benefits; test our equipment with their products, test their new products on a production scale, send their operators and maintenance personnel to train on the equipment under the guidance of our engineering staff.